Solution
After visiting the restaurant ourselves (which was a delight), we started creating various concepts and the one that felt right and most authentic to the brand was a casual and colloquial invitation; ‘hang out at our haus’. This gives us the inviting warmth that the brand is about. The video for the website is created from a customer ‘point of view’ walking through the doors and being seated, the graphics and design take you on a little journey after the initial impact. Once you’ve chosen your location and booked a table, you can browse the story of the team and listen to music playing in the restaurants through a custom api integration.
We’ve created custom icon graphics for the site and menu as well as the promotional video to really showcase the vibrant and inclusive atmosphere. The mix of a typographic and ‘tattoo’ style illustrations gives a little bit of the urban cool that you can find in any of The Smoke Haus locations.
