Modo Energy

The brief

Modo is a start up software business helping to make renewable energy profitable. From a blank slate we've worked with Modo to understand their proposition and their key target audiences before building that out into a mission, vision and a set of values and propositions for their brand which has been crafted into a visual identity. With the brand guidelines and new website underway, everything is consistent and aligned for this forward-thinking entech firm to communicate with investors, the energy market, potential employees and asset owners.

The solution

We crafted a logo mark that conveys a feeling of continuity and movement. The logo type is friendly and young whilst remaining slick and confident. Brought together with a fresh modern colour palette, and laid back yet knowledgable tone of voice, the modo branding strikes the perfect balance between being fun & ambitious and being serious & professional.

Following on from the brand development, we created a website for Modo to tell their story, showcase their tech platform and inform audiences, investors and potential employees about the brand and their mission. The website is built on WordPress so it’s fully editable and scaleable to grow as the business does. Without product images, we’ve created custom illustrations that have been animated to bring the site to life.


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