Aartee Group

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The brief

An international business focussed on steel manufacturing, distribution, trading and construction. We worked with the MD and CEO based in India and Dubai to create a refreshed brand evolution and new website. Our brief was to create a simple and corporate website that reflected who they are and what they do appealing to a wide audience across the industry sectors they specialise in.

The Solution

Starting out by working on the brand, we wanted to create a structure and brand guidelines to give the company the consistency and an aligned presence for Aartee Group. The core logo needed to remain the same and we worked on an evolution rather than a revolution. The website was created to evolve over time as businesses are acquired and divisions added keeping the vision, company information and specialism front and centre. Imagery challenging during the project, we sourced imagery that could be cropped and abstract to support the look and feel but have a key focus on building credibility around content.

The website is build using WordPress to accommodate for updating of content, team members and companies as the business continues to grow.

Brand Guidelines


“Thank you for our new website, phenomenal! We’ve enjoyed working with you and the team”

Gianpiero Repole


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