Clearabee came to Sixth Story for a website redesign to create a smarter website that caters for the different and diverse target audiences and communicating their key messages. The new website needed to show that ‘we remove rubbish’ as previously there were mixed messages about being a removal firm.
The new website with full content management system showcases directs personal or business users to relevant content immediately off the bat. The vibrant and large impact photography puts rubbish front and centre whilst making the site memorable. During our discovery process we uncovered that same day rubbish removal was a key selling point and integrated this in the design using a countdown timer to indicate this to users. Further more, we used imagery and photography to help users understand the pricing per cubic yard giving a visual reference to the services.