The solution
During our discovery phase, we started off by understanding the hopes and aims of the new website from individuals across the charity. The new website had to be accessible, provide resources and direct users to advice, help and information using inclusive design and visual language. With the varying and wide target audiences, we needed to design a navigation and structure that is user friendly for now but that can also grow as the organisation does with the addition of new services being added regularly.
Rather than focussing on imagery which could pose a challenge to connect visually with such a diverse user base, we focussed on a typographic approach and using colours and themes from the new branding.
