The Solution
We started the project by having a workshop to dive into the key audiences, identify their different needs and design a user journey for each. Our initial concept designs took us down ways of asking the user a question about sepsis which led to the current design enabling the user to self-select and their reason for visiting the site.
Throughout the design, which is fully mobile responsive, we have editable panels and calls to action. This is a fast-moving organisation, we needed to give them the flexibility and space to promote different fundraising events, campaigns and specials.
