An incredible project to work on bringing to life a brand about connection, contribution and doing good in the world. Make Good Grow is a new online platform connecting anyone who can offer their passion, skills and their spare time to the charities, communities and causes that need you.
We were honoured to work on the brand identity, guidelines, app concepts and launch website for this inspiring project.
The chosen concept came about from talking about the people, using their passions to make a change and as it felt like a rally cry, the friendly, cheerful, energetic logo icon implying the symbolism of “count me in” was the final concept developed into the full brand.
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