Sixth Story were thrilled to be selected as the agency to create and develop a new brand and website to take this national brand forward. Gold Equals Cash has 14 high-street stores nationwide and it was time to give the stores an updated and consistent look.

From the branding and collateral, we then wanted to give them an online presence that created a friendly and approachable experience that backed up the great service you can expect from any one of their stores.

The new website for Gold Equals Cash features a calculator for visitors to get a quote for their unwanted previous metals, a real feat of coding! The prices are updated daily by the client ensuring they stay ahead of the curb and ahead of the competition! If you don’t fancy putting your valuables in the post, you can use the website’s store finder to locate your nearest high-street store.

The new brand is being rolled out over the next few months across the country, in the mean time you can check out the new site at