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22nd July 2015

#Design

McDonald’s Emoji Adverts. We’re lovin’ it.

You can’t miss the billboard and outdoor emoji adverts¬†campaign that McDonald’s is running using strap line ‘good times‘ at the moment.

What’s so brilliant about the Mcdonald’s emoji adverts?

We think these are absolutely brilliant! The style suits Mcdonald’s already minimal design but they have done something special by¬†using something that is so relevant and current. Everyone uses these emojis in their ‘What’s app’ messages daily. I have found myself actively trying to spot new ads to decipher and finding that friends are now sending emoji combinations to string sentences together.

It’s very clever and has captured their target audience (and me) to the T.