Spartal.

Brand Creative Digital
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Brief.

We were delighted to have the opportunity to work with a traditional British manufacturing company to give their brand a refresh.

The brief was to take Spartal, an aluminium tube company and update their image to give a more professional and modern look. One of the key elements of the brief was to reflect the heritage of their company located in the Cotswolds.

Solution.

We created a logo with a rounded typeface with a slight vintage feel. Using the circle design devices (ends of tubes) to highlight the AL in Spartal as this is the abbreviation in the periodic table for Aluminium. The grey tones represent metal and the green gives a feel of the Cotswolds.

The new identity and website gives the company a friendly, approachable visual that represents the industry and location they work in. The website provides information on all their products, services and sector specialisms.

spartal-logo spartal-stationary spartal-macbook spartal-mobile

The result.

100% ROI in first month of site launch. Enquiries and sales doubled.

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