We created a simple typographic brand identity playing on the ampersand to stand for your dog and your home. Initially we had created an illustrative logo with dogs but the brand should not be limited to one species. Alongside the logo design, we’ve created an extended brand identity with patterns, product label designs and social media style guides.
The website is e-commerce integrated with a shopping cart and online payments with full stock and order management. The website has a clean, fresh, open and contemporary look and feel, it’s fully responsive and has been built to allow future products to be added in easily.