Snouts & Pouts are a new brand offering a unique client benefit to the pet market with their anti-odour dog beds.
The target audience is to dog owners with a discerning taste and high-end homes. The brand needed to reflect this alongside the anti-odour properties, complimenting the Micro-Fresh ingredient brand. The overall brand proposition is ‘beautifully fresh for pets’ and we wanted to put this simple statement at the heart of the brand and website design.
We created a simple typographic brand identity playing on the ampersand to stand for your dog and your home. Initially, we had created an illustrative logo with dogs but the brand should not be limited to one species. Alongside the logo design, we’ve created an extended brand identity with patterns, product label designs and social media style guides.
The website is e-commerce integrated with a shopping cart and online payments with full stock and order management. The website has a clean, fresh, open and contemporary look and feel, it’s fully responsive and has been built to allow future products to be added in easily.