Marine Information Solutions (MIS) required a re-brand to bring the company image up to date and in line with values, achievements and expertise. The brand refresh needed to create a strong, reliable mark of quality and service.
We set out to understand MIS and uncover their core proposition which is anchored in enabling the marine industry to improve safety at sea through technology. This led to several concepts, the final of which is an abstract icon based on a modern ship’s anchor, we kept the colour scheme true to the marine industry and used bold typefaces to compliment the software technology business. The website created is a place for potential customers to find out more about MIS, it will be used for announcing company news and recruitment.