Aston Business Assessments.

B2B Creative Digital
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ABA provides psychometric assessments to commerce and industry worldwide. Although this is a very conventional industry, ABA do think differently and their work is backed by science.

The benefits of ABA’s assessment tools to companies, is that it helps them get insight into team members that would otherwise be difficult. The efficiency of the assessment process makes it a great recruitment tool. Overall a more cohesive team with the right people in place leads to more productivity and revenue.

After a restructure of their business model, we were delighted to redesign the ABA website to create a scaleable platform for marketing their tools.


The new website is clean, showcases the ‘digital’ products and is easy to use and access information. The design solution doesn’t restrict the appeal to UK target audiences as ABA is a global brand. There is also a slight nod to where it all began in Birmingham with glimpses of industry and commerce reflected in the imagery.

The site allows users to download reports and material with data capture that’s integrated with an email marketing system set up for ABA.


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