Travel agency marketing, it's like a long-haul flight.
Or at least it can feel that way; it takes a while and can get a bit bumpy. However, the reasons people travel haven't changed. But in our new digital world, the way your customers' research, plan and buy their holidays has undergone a huge evolution. Running a travel business today can be as much about writing blogs as it is about making bookings. It's an exciting place to be - even Google's joining in.