Web design should always be attractive and your company website could be the most powerful force in your marketing toolkit. The footer of a website has typically been a bit of a buckshee subject. Thanks to news websites and social media sites people are used to scrolling and we’re taking back the footer!
A creative website designer can use the space in the footer of the website to add value to the web design but also to your marketing efforts. It’s a great place to display information that doesn’t really fit in the overall structure, you can use this space for direct promotion of a project, add links which can include those all-important keywords. We’ve also heard that through research, we know that users are used to scrolling to the bottom of a web page to find a telephone number and typically on the right hand site too. Strange? We think so but a useful tip when it comes to web design.
Used creatively, the website footer can be a little bit of fun too, a nice sign off on your web pages to put a splash of personality into your website.
Here are come creative use of footers on web designs
The Tea Round App website makes a lovely use of the footer space, with a textured background and transparent feature boxes this adds value to the website design. The footer has a sign up to updates and more info about the product.
Many online retail or e-commerce websites like Zappos use the footer to provide more navigational links to content in the website. Admittedly not the most creative use of the web page but it’s very functional, provides added usability for the shopper and hyperlinks can very easily be keywords.
The Nike UK website has an extra long footer but very interestingly the whole footer on the web page is dedicated to social media. The image boxes link to the Twitter profiles of their key brand ambassadors inviting users to engage with the brand using the hash tag #makeitcount.
The Pizza Hut website footer uses tidy little feature panels to drive consumer engagement and support the website objectives.
The Urban Pie website makes creative use of the footer space, the only functionality contained is a search box. The rest of the space is dedicated to a creative illustration which compliments the website design very nicely. What a lovely sign off for the website!
Website designers the world over get asked this question a lot. And the answer is, “well that really depends…”
The cost of a website design is going to vary depending on your requirements. Think of it like buying a car, there are varying levels of specification and the more bells and whistles you add, the higher the cost.
Then the budget is going to vary again depending on whether you’re speaking to a freelance web designer and again from web agency to agency. Many website designers use template websites, this may or may not be suitable for you, it really depends on what you want to achieve online.
Whilst price is a big factor in your decision, it is also important to work with a web agency that understands your business and requirements, I guess you could say there needs to be chemistry. Spend a little time investigating different options, look at their portfolios and testimonials. If you’re considering working with a freelancer, you can get great results. Ensure you weigh up the pros and cons or assess what support you’ll need in the long term; you’ll know what is right for you.
Budgeting for a website design
Because every website we design and build is unique, the costs will vary according to the simplicity or complexity of your requirements, the functionality if you like.
The following diagram* shows that roughly speaking a simple, yet professional brochure website could start at around £5000 and as you add more functionality such as a blog, image galleries or social media feeds, it creeps up. You might then want to be able to change text and images yourself without any coding knowledge so include a Content Management System (CMS). CMS websites give you the autonomy to make regular updates yourself and avoid incurring further charges for updates.
Do you have lots of product categories and products to include with an online shop? Do you need to have your website translated into any different languages? You get the picture now.
*For representation purposes only, this is not indicative of the cost of our website design services. We always provide an accurate quote once we know your objectives.
While planning for your website design there are other considerations that you should bear in mind, for example:
- Photography : do you need to arrange a photo shoot for your team, shop and / or products. Modern digital cameras do help novices take better pictures but not professional pictures. If a photo shoot isn’t in the budget now you can look at purchasing stock images from various online libraries.
- Copywriting : unfortunately copywriting is often an afterthought in web design projects but a well designed website deserves great copy and it can greatly improve your return on investment.
- Your time : working with a professional web design agency can really take the pressure off but you still need to allow time for meetings, sign offs and populating your new website if that has been budgeted. Once your website goes live, being a good website owner is a challenge often under estimated. Think of it like joining the gym, you have get yourself there frequently to see results.
All in all there are lots of variables and considerations for any website design project. Above all ensure that your goals are clear and it will be a well-spent investment for your business.
If you would like to take about your website requirements please don’t hesitate to contact one of our creative website designers.
Is your company website guilty of over-loading the home page and making your visitors think? Is that home page about as welcoming as a door mat? Maybe that’s a bit harsh but our creative website designers are sharing some of the gruesome sins of website design….
1) Designing first…
When starting a new website design project, it’s ever so tempting to open the paint box and get cracking. We say plan first. The client, project manager and website designer should have a chat before designing to plan what information has to be on the page, the goal of the page and so on. The web designer can then get creative and design the beautiful elements and site around that key information.
What really matters is ensuring that the navigation is intuitive and clear. Well organised content makes for an effective web page and website design.
2) The almighty fold.
Many home page designs are cluttered and overwhelming as we try to communicate everything to everyone and it all has to be “above the fold”. Ideally you want to tell visitors in a glimpse who you are and what you do. Nothing more. And we promise… people do scroll! Give your home page space to breathe and create a hierarchy of information. Forget the fold!
3) Going overboard with flashy stuff.
We hope we can confidently say that gone are the days of Flash… In it’s place we have mobile and tablet friendly ways of ensuring we ‘create a little movement’ on the home page using jQuery to make sliders or images fading in and out. The rule here is to ask 1) does this add value and 2) is it overboard?
For user experience, load times are important so you don’t want it to take too long for a page to load.
4) Be yourself.
These days it’s all about brand story and building relationships, forget the hard sell and remember that people do look at the ‘about’ page. Make it personal and be yourself, include team members and if you can – videos talking about what you do and why you do it! The products and services pages are important too, we’re not denying that but the old saying goes people buy from people and that’s just as true online! Do you know that we get more traffic to our about page than our portfolio page!
5) Remember who you’re talking to.
Sounds obvious right? But in fact it’s really easy to design your website and navigation around ‘what you do’ – the services, products and often we get caught up in how internally we categorise things. Do your users follow the same train of thought? Step back for a moment, build a buying persona of someone who is going to visit your website. Then map out how they got there, what they are looking for, what they will do next and what you want them to do when they leave. This kind of ‘user-journey’ mapping can really help to put your user at the heart of your website design.
Planning a new website or upgrades to your current website?
Here are some other articles which might be of use! If you have any queries please feel free to contact our web design team in Birmingham.
- Why your website should be mobile >
- Creating better website content >
- Planning a website design project >
- Content Management Systems >