Three smart brand strategies that you can implement in your business right now and drive your brand forward. With no cost and very little effort. I’m not kidding, let’s get into it…
When you own a design and marketing agency you can’t help but comment on everything you see. A TV ad, bill board, websites, magazine adverts and shop displays. I just can’t help point out what’s great or “oh, why did they do that!” and no doubt it’s painfully annoying to my husband.
It’s no surprise then that I scour the internet looking for inspiration and ideas all the time. I’m a bit of a geek that way and no shame in admitting it. The thing I’ve noticed is that, amongst all the ‘noise’ out there with brands competing for our short attention spans, sometimes brands forget to go back to the basics.
Brand Strategies to move your brand forward
Here are three, simple brand strategies you can do easily and right now to build your brand. This doesn’t cost you anything, isn’t rocket science and you can do it right now to drive your brand forward. Ready?
1. Be refreshingly real
That’s right, you don’t need to be a robot. Be yourself. Being a professional doesn’t mean that you can’t be a little quirky or fun even. When you’re your normal conversational and authentic self, you can still be a pro.
It’s difficult and quite honestly, it would be exhausting if you had to button up and hide who you really are every day. Showing a little side of your personality shows you’re human and makes you memorable. The same goes for your team, if they’re allowed to be themselves your clients will want to work with you*.
How do you implement being real?
Innocent Smoothies are well known for being fun, quirky and their brand personality really shines on their website and social media. Funnily enough their posts aren’t always about smoothies. They have witty and fun responses to customers online… Check them out on Twitter, some of the conversations are hilarious.
2. Be open and build trust
As you carry out the ‘day to day’ operations of your business, things blend into the background and they become the norm. Is there anything in how, why or the way you run your business that customers would love hearing about?
Open up a little, you can build trust through transparency and it could be a great proposition builder. Stick your head up, take a look around, what would your customers find interesting? We’re not suggesting that you have to give away the crown jewels but being open is good.
How can you be open?
As I said you don’t have to give away the crown jewels but Volvo did that when they invented the seat belt. Volvo is open about their dedication to safety and they share their knowledge with the car industry. Safety ahead of profits, nice work Volvo.
We recently published a blog on ‘how we design a logo‘, check it out after this.
It’s no secret that I shy away from ‘hard sales’, it doesn’t seem to be in my DNA (I wish it was and I highly respect people who are great at sales). But, sales really should be beating to the heart beat of your brand. When you are real, open and you put it out there plainly why people should buy from you it happens naturally. The trick is to follow up with asking people to buy from you. Do you ask?
Since I was a child my sister was always ahead of the game and I can still hear her saying, “if you don’t ask, you don’t get”. Ain’t that the truth!
How do you ask for sales?
Nicely and in your own way. Check these guys out, an awesome brand from the States called Marine Layer. They’ve got it out there plain as day on their website, “come buy some shirts and help us pay the rent.” I love it.
There you have it, three simple brand strategies that you can implement easily and quickly. Which one are you going to do today? Are you or do you have any other examples of brands being real, open and asking for those sales? please share them with us on Twitter and Facebook. We’d love to hear from you.
*Have you seen our 404 page? Sums us up, we’re not angels but we try not to swear in the office so this is our ‘go to’ phrase and it seemed fitting for the 404 page 😉