Sixth Story came upon the opportunity to work with a traditional British manufacturing company to give their brand a refresh. The brief was to take aluminium tube producer Spartal’s logo and give it a more professional and modern look. One of the key elements was to reflect the heritage of their company located in the Cotswolds. We were also asked by the client to make use of the AL in Spartal as it represents Aluminium in the periodic table of elements.
We decided on a rounded typeface with a slight vintage feel to it and highlighted the AL using circles (a tube looked at from the front) using greys to represent metal and green to give a feel of the Cotswolds.
The new logo gives the company a friendly, approachable look that visually represents the industry and location they work in without being too literal.