We can’t believe we are already writing this but yes, it’s the end of 2017 and it’s time to tell you our top blogs (we don’t want you missing out on any of our amazing content!). Over the past 12 months, we hope we’ve come up with some pretty useful content that can help you and your business development. You could say it’s like an early Christmas present to help make sure 2018 is your best business development year yet, and if you ever need any help just get in touch, we’re a friendly bunch!
You’ve probably heard of Airbnb and we’re guessing a fair few of you have used it too when you’ve gone away. Who you might not have heard of is its founder, Joe Gebbia. An extraordinary businessman that our brand director was lucky enough to see in Florida. It’s a little about his incredible business journey and we can definitely all learn a thing or two about business development from him!
So this year was our 8th birthday (yay, happy birthday to us!) We didn’t exactly undergo a rebrand but we did work on our proposition and we gifted ourselves with a brand new website. Find out what Sian, the boss and founder of Sixth Story, had to say about our business development how we became The Creative Growth Agency®.
It’s 2017 and if this year has taught us anything, it’s the power of social media. So many of us use it as a primary news source or where we can find out information and interact with our favourite brands or celebrities. One thing we know though is that there are better times to post on social media than others. Weekdays are different to weekends and even each day can differ a little. This is our guide to making sure your posts get maximum exposure.
You shouldn’t underestimate how powerful your website is at making a first impression. It can be the first thing people see of your business, so you don’t want to put people off and send them to your competitors. We know we shouldn’t judge a book by its cover but humans are highly visual and when someone is taking 0.05 seconds to form an opinion about your website, you better make sure it’s a good one!
At the start of the year, we sat down with Jack Spicer Adams, a Birmingham based photographer who we work with regularly on projects. Find out about his favourite types of shoots, his most embarrassing moments, how to grow your social media following and why brand need good photography!
It’s true, you need to set your business SMART goals. You need a plan and a direction to know where your business is really going and what to prioritise to make your goals happen. We find working to time frames works for us, it helps us with our own business development and helps our clients to grow.
It’s simple right? Your customer is real, but they might not be who you think they are. You need to stop dreaming about the ideal customer and attract real ones and if you know your customer, you understand them and it will grow your business (you can thank us later).
Full disclosure, we are a marketing agency and are generally in favour of people hiring us! Stay with us though, there are some big benefits to hiring one. For ultimate business development, we think you should outsource and you’ll hear directly from one of our amazing clients.
You need to invest in your brand. Everything from your logo to your vision and value. We believe that if a business ‘gets’ branding, they can create some real success. There’s even a free ebook in it for you…
When you have that great idea, don’t neglect it and start to build on it. The best brands in the world didn’t happen overnight so it takes a little work. It’s about more than any product or service you’re offering, you want to build credibility, authenticity and engage with your audience. You need these tips, trust us.